The Personal Data Economy is poised to create monumental change, right across the Internet.
As personal data grows into its role as the world’s most valuable commodity, the Internet is changing around it.
To date, our ability to capture and create value from personal data online has been strictly limited to what can be generated by organisations doing it on our behalf. But the true value of personal data, as a commodity that drives wealth across the entirety of the digital economy, will be completely revolutionised by the ability of the individual to create and capture that value for themselves.
Welcome to the next global economic revolution.