Personal data? Startup fuel.

Personal data will be the defensibility that startups use to take on major industries.

Technology startups, already creating the infrastructure of the next generation of giant web technologies, are going to be able to use personal data as a competitive advantage.

In fintech, artificial intelligence, healthcare, social media, and other huge sectors, well-established and massively-defensible businesses will soon have to contend with aggressive competition from startups who deeply understand their customers in both contextual and primary data terms.

These new challengers will have by nature overcome the legacy hurdles of user privacy, cyber security liability, and data siloing.

 

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